There are 161 modules in total that need to be completed for this certification course.
CRP Modules
• Overview of Market Research: What is Market Research? And how to do Primary and Secondary market research? Examples and practical demonstrations in creating a brief research report.
• Quantitative and Qualitative Research: How do to Quantitative and Qualitative Research with Examples. How to find Market trends?
• How to do Market Sizing or Market Segmentation?
• Survey Research: How to do Survey design, programming and results analysis. How to use tools such as Survey-Monkey and all sorts of data segmentations and visualizations. How to boil down complex datasets to highlight what's important
• Survey Research: Field Project Management
• Survey Research: Analysis and Reporting
• Industry Research & Analysis: How to do in-depth analysis of specific industries which includes topics such as State of the Industry, Top Competitors, how to find Market Share, Marketing/Advertising Trends, and General Industry Trends. Real-time examples provided.
• Consumer Research: How to do Consumer Research? How to do in-depth analysis of consumer segments with real-time case study and examples.
• Data Mining and Analysis: How to conduct in-depth data-gathering and Analysis with examples.
• Commodities Exchange: Understanding importance of Commodity exchange around the world and its influence on the price of products.
• Company Research: How to do In-depth analysis of specific companies which include a General Overview and topics such as Products/Services Offered, Key Executives, Financials, Marketing/Advertising Activity, Current News. How to use major research databases such as One-Source (Avention.com) and search information through United States Securities and Exchange Commission (US SEC).
• Hedging – Futures & Contracts: How to do Hedging of Products? Step by Step demonstration. Examples given for Copper, Oil and Corn), Forward Contracts, Options and Swap.
• Competitive Research: How to do Competitive analysis with examples.
• Forecasting: How to forecast price of products/commodities/items. How to forecast or estimate market trends of an Industry? With examples and practical demonstrations.
• Equity Research: How to decide which company's stock to buy, how to forecast its stock price? How to decide when to buy or sell a stock? How to use database such as Thomson Reuters EIKON?
• Introduction to Procurement Research
• Why is Supply Chain Knowledge required in Market Research Industry
• What is Supply Chain Management?
• Examples of different Supply Chains
• Procurement (Supplier selection, Procurement policies, etc.)
• Traditional Procurement Process
• Deep Dive on Procurement with Examples
• Manufacturing/ Production (plant location, product line selection, capacity planning, production scheduling, etc.)
• Deep Dive on Manufacturing with Examples
• Distribution (Warehouse location, Customer allocation, Demand forecasting, Inventory management, etc.)
• Deep Dive on Distribution with Examples
• Global Decisions (product and process selection, planning under uncertainty, real-time monitoring and control, integrated scheduling)
• Knowledge on how to optimize back-end operations. Key technologies: EDI (for exchange for information across different players in the supply chain); Electronic payment protocols; Internet auctions, e-bidding (for selecting suppliers, distributors, demand forecasting, etc.); E-logistics; Continuous tracking of customer orders through the Internet; Internet-based shared services manufacturing; etc.
• Developing e-procurement solutions
• Animation on Procure to Pay Process
• Reverse Auction
• How to use Emptoris tool to conduct Reverse Auctions
• Practical Demonstration of how to do Reverse Auctions using Ariba (Ariba eSourcing Demo)
• Value Chain Analysis
• Spend Management
• Inco Terms
• Payment & Discount Terminologies
• What is Strategic Sourcing? (Examples & Case Studies)
• Global Sourcing – Do’s and Don’ts (Explained with real case studies on how to save costs)
• Best Practices on Procurement
• Top 5 Procurement Predictions
• Top 5 Supply Chain Trends
• Top 5 steps to Insuring your Supply Chain
• Preparing Global Supply Chains Against Uncertainty
• Strategic Procurement
• Need for Market Research in Procurement/Supply Chain
• Importance of Crude Oil
• Important Economic Concepts
• Sourcing Process
• Sourcing Process in Pharmaceutical Industry
• Low-cost Country Sourcing
• Deep Dive on Primary Research - Step by Step Instructions with Examples
• Guest Lecture on Primary Research
• Primary Vs Secondary Research
• Look At What Matters Before Doing Research
• Top 5 Market Research Trends
• How Should Social Media Be Used In Market Research
• Current Market Research Trends
• Acquisition Research
• Advertising/Media Research
• Branding Research
• Customer Lock-In Toolkit
• Customer Satisfaction Research
• Employee Satisfaction Research
• Market Assessment Research
• Market Entry Research
• Market Tracking Research
• Product Development Research
• Conjoint Analysis
• Pricing Strategy Research
• Segmentation Research
• Porter's Five Force Analysis
• Pestle Analysis
• SWOT Analysis
• Supplier Diversity
• Magic Quadrant Analysis
• Supplier Ranking & Capability Matrix
• Competitive Intelligence - Deep Dive
• Supply Chain Risk & Business Continuity
• Supply Chain Strategies - Design and Management
• Commodity Sourcing & Risk Management (various Chemicals, Energy, Fuel)
• Off-Shoring / Localization / Outsourcing Strategies & Risks (India, Middle East, Africa)
• Supply Chain Synchronization & Statistical Total Cost of Ownership Tools (End-2-End)
• Financial Risk Analysis
• Example 1 -The Four financial statements
• Example 2- The Four Core Financial Statements
• Financial Ratio Analysis
• Ratio analysis - Additional Examples
• The Accounting Equation
• The General Ledger
• Accounts, Debits, and Credits
• Cash Ratio Analysis
• Price Forecasting – CAGR & Linear Regression
• Price Forecasting – Multiple Regression
• Price Forecasting – Weighted average regression and Time series Analysis
• Introduction to SPSS
• Input Data Manually in to SPSS
• Importing a Text File in to SPSS
• Importing an Excel File in to SPSS
• Recode and Compute Variables
• Converting String Variables to Numeric
• Computing Z Scores
• Descriptive Statistics
• Histograms
• Scatterplots
• Boxplots
• Bar Charts
• One Sample T-Test - Part 1
• One Sample T-Test - Part 2
• Independent Samples T-Test
• Dependent (Paired) Samples T-Test
• One-way ANOVA
• Two-way (Factorial) ANOVA
• Repeated Measures ANOVA
• Mixed Between Within ANOVA
• Bivariate Correlation
• Partial Correlation
• Multiple Regression
• Logistic Regression
• Chi-square Test for Goodness of Fit
• Chi-square Test for Independence
• Mann-Whitney Test & Wilcoxon Rank Sum Test
• Kruskal Wallis Test
• Wilcoxon Signed Rank Test
• Spearman Rank Order Correlation
• Friedman's ANOVA
• Logistics Management
• Guest Lecture 1 - Logistics Management
• Guest Lecture 2 - Logistics Management
• Global Logistics and Transportation (How to determine optimal costing and freight routing. One domestic example and one overseas example for freight routing. Road, ocean and air services. How to choose the best carries depending on situations)
• Logistics in Hong Kong and China
• Logistics - International transportation export management
• Emergence of 5 PL
• 10 Common 3 PL mistakes
• Omni Channel Logistics – Latest trends in Logistics
• How to Financially Optimize a company's Supply Chain
CASE STUDIES AND BEST PRACTICES (Downloadable PDF Files)
• Case Study on Groupon - Using Market Research to Deliver Highly Personalized Service
• Case Study on Sushilicious - Using Secondary Market Research to Create Differentiation
• Case Study on how Ford Motors used International Market Research
• Case Study on USA's Leading Newspaper and how they used Market Research to stay ahead of the competition
• Case Study on Mistine - The unusual case of developing competition for Avon, Giffarine, Amway in Thailand
• Case Study on Japan - Using Market Research to Develop Country Specific Strategies
• A Case Study of Setting Transaction fees for Automated Teller Machines using Market Research
• A Case Study on WaterPool Recreational Park
• How to Create Market Opportunity Analysis Report - A Case Study of Paper Packaging Company
• International Market Research Strategy, Process & Resources
• A Study on Methods of Estimating Potential of Existing and New Products
• Using Market Research for Business Opportunities - How to do a Quick and Dirty Market Assessment
• Primary Data Sources - What, Where, Why and How
• Secondary Data Sources - What, Where, Why and How
• Post Market Research - How to Present a Formal Business Plan
• Using Linear Programming to Minimize Risk & Develop Optimal Portfolio Mix - A Case Study (A)
• Using Linear Programming to Create Media Selection - A Case Study (B)
• Using Linear Programming Reports to Answer Forward Looking Questions - A Case Study (C)
• The Ugly Truth of Statistics - Fallacies, Dangers, and Unethical Behavior
• Case Study on Saving Beyond Price Negotiations - Inco Terms
• Case Study on Chep (Brambles) Market Research in Logistics to Create Efficiencies
• Case Study on WestPac Banking Corporation Using Market Research to Create Financial Packages
• Case Study on L'Oréal Universalization & Market Research Design
• Case Study on BASF - Using Internal and External Research
• Case Study on Telstra Corporation Ltd and how they use Market Research to improve Customer Satisfaction
• Practice Test-1
• Practice Test-2
• Exam
